| D&AD Awards 2018 | ||
|---|---|---|
| Branding | Brand Experience & Environments | Wood Pencil |
| Spikes Asia 2018 | ||
| Mobile | Activation by Location | Bronze Spike |
Media: Interactive
Title: Nike Hyper Court Instructional Video
Category: Clothing & footwear
Client: Nike
Agency: BBH Singapore
Country: Singapore
Executive Creative Director: Joakim Borgström
Creative Director: Aste Gutierrez
Art Director: Sudhir Pasumarty
Art Director: Denise Tee
Copywriter: Kara Bautista
Art Director: grace wong
Art Director: Joel Sow
Art Director: Lee Jing Lin
Illustrator: Arturo Torres
Managing Partner: David Webster
Creative Technology Lead: Dillah Zakbah
Business Director: Sid Tuli
Planning Director: Rebecca Ash
Account Director: Nicole Lee
Associate Account Director: Cheryl Cheong
Operations Director: Lesley Chelvan
Digital Producer: Chris Salonga
Digital Production: Media Monks
Network Partner: NexLogic TeleCommunications Network Inc.
Intern: Jereek Espritu
Content Production: Black Sheep Studios
Head of Production: Jonathan Gerard
Producer: Samantha Dalton
Illustrations: Arturo Torres
Additional Illustration Elements: AJ Dimarucot
Photography: Edge of Light
Photographers: Xander Angeles, Raymond Celestino, Kharren Granada, Kevin Cayuca
Studio Director: Eddie Jackson
Digital Imaging: Sally Liu
Training Drills Production: WYD
Training Drills Director: Caloy Soliongco
Film Coverage: Tower Of Doom
Training Animations and Post Production: Heckler
Animation Director: Shaun Leong Williams
Audio: Neon Sound
Mural Painting: #honeycombarts
Synopsis:
Nike has recently launched a first of its kind initiative in Manila - Nike Hyper Court. Powered by Google, and developed in partnership with BBH Singapore, Nike Hyper Court is the first ever on-court digital platform that delivers content data-free, including training drills from experienced coaches tailored to different types of players, elevated member activities and the best of Nike global basketball content. Available initially at five courts across Manila, Nike Hyper Court provides basketball enthusiasts across the city with access to training programmes modeled after three of the biggest players in the game - LeBron James, Kevin Durant, and Kyrie Irving.