Advertising School: Miami Ad School, Mexico City, Mexico
Art Director: Hanna Choi
Copywriter: Riya Dosani
Country: Mexico
Published: September 2020
Synopsis:
63% of schoolgirls in the U.K. drop out of sports when their friend does. Because of a lack of motivation, transportation, support. Nike #GirlsDontDrop is a membership program that rewards girls when they help other girls to play sports by carpooling together, playing sports together, & more.