Young Guns Awards, 2014 | ||
---|---|---|
Creative | TV/Cinema Individual: TV more than 30 seconds | Bronze |
Cannes Lions, 2015 | ||
FILM | TV & CINEMA FILM: CORPORATE IMAGE & COMMUNICATION | BRONZE |
The New York Festival, 2015 | ||
Film | Television / Cinema / Online: Products & Services: Apparel, Footwear & Accessories | SECOND PRIZE AWARD |
Clio Awards 2015 | ||
Film | Product/Service: Commercials (between thirty [30] seconds and sixty [60] seconds) | Bronze |
W+K Portland and Nike are excited to present a simple, soulful idea that showcases one of our biggest athletes in a very different way than ever before. LeBron Jamesâs return to Cleveland is bigger than basketball. With a new team and his city behind him, together is the only way. "Together" is a two minute commercial that will air this evening right before tip-off of the first Cavs' game of the season. The film portrays Cleveland citizens joining James and his teammates as they huddle before the opening night tip-off. Cleveland fans from all walks of life converge on the Quicken Loans Arena and join hands as a show of unity. In addition to the film, a 10-story and 25,000 square foot installation located on the Ontario Street welcoming James back to Cleveland was unveiled today, as well as supporting newspaper ads.
Category: Sportswear
Media: TV
Client: Nike
Agency: Wieden + Kennedy, Portland
Country: United States of America
Director: The Malloys
Creative Director: Alberto Ponte
Creative Director: Ryan O'Rourke
Art Director: Emma Barnett
Copywriter: Jordan Dinwiddie
Assoc Creative Director: Jason Campbell
Production company: HSI
Executive Producer: Rebecca Skinner
Agency Executive Producer: Matt Hunnicutt
Visual Effects: Mill
Agency Producer: Chris Capretto
Editing Company: Spot Welders
Editor: Robert Duffy
Music + Sound Production: Barking Owl