Nike Film Make Every Yard Count by J. Walter Thompson Bangalore

The Film titled Make Every Yard Count was done by J. Walter Thompson Bangalore advertising agency for Nike in India. It was released in Apr 2014.

Nike: Make Every Yard Count

Brand
Media
Released
April 2014
Posted
April 2014
Market
Copywriter
Production Agency

Awards:

Cannes Lions, 2014
FILM LIONSTV & Cinema Film: Clothing, Footwear & AccessoriesBRONZE
FILM CRAFT LIONSFilm Craft: EditingSILVER
Clio Awards, 2014
Film TechniqueTechnique: CinematographySilver
Film TechniqueTechnique: EditingSilver
Film TechniqueTechnique: Sound DesignSilver
CLIO Music FilmUse of Music - Original: Short form (between one 1 minute and five 5 minutes)Bronze
Spikes Asia, 2014
FilmTV & CINEMA FILMS: CLOTHING, FOOTWEAR & ACCESSORIESGold Spike
Film CraftCRAFT: TV: EDITINGGold Spike
Film CraftCRAFT: TV: ACHIEVEMENT IN PRODUCTIONSilver Spike
Film CraftCRAFT: TV: SOUND DESIGNSilver Spike
Asia Pacific Advertising Festival (AdFest) 2015
LOTUS ROOTS-LOTUS ROOTS
FILM LOTUSBEST OF SPORTS, FASHION, COSMETICS, & LUXURY GOODSSilver
FILM CRAFT LOTUSEDITINGBronze
FILM CRAFT LOTUSORIGINAL MUSIC SCORESilver
D&AD Awards 2015
Branded Film Content & EntertainmentBranded Film Content & Entertainment - OnlineWood Pencil
Film AdvertisingTV CommercialsGraphite Pencil
Film Advertising CraftsUse of Music for Film AdvertisingGraphite Pencil
Film Advertising CraftsEditing for Film AdvertisingGraphite Pencil
Film Advertising CraftsSound Design for Film AdvertisingWood Pencil
One Show 2015
FilmConsumer Television / Under $80K Budget - SingleGold Pencil
FilmConsumer Television / Over 60 Second - SingleSilver Pencil
Branded EntertainmentCraft / DirectionSilver Pencil

Credits & Description:

In a country of a billion, A young cricketer in India never looks at a lack of space as a problem. He looks at it as an opportunity. An opportunity to hit the ground harder, to run faster, to jump higher and stand taller. He looks at the lack of space, and makes more room for his cricketing dreams. He stares down at his 22 yards and makes every yard count. Nike feature 1440 such young cricketers with 2,25,000 crowd sourced moments from thousands of grounds across India. Every frame of the film depicts that one moment, where the cricket crazy youth of India has just one goal, to make every yard count. Agency: Wieden + Kennedy, Delhi
Category: Sportswear
Media: TV
Client: Nike
Agency: JWT India
Country: India
Product: NIKE CRICKET
Entrant: JWT INDIA Bangalore, INDIA
Type of Entry: TV & Cinema Film
Category: Clothing, Footwear & Accessories
Entrant Company : JWT INDIA Bangalore, INDIA
Advertising Agency : JWT INDIA Bangalore, INDIA
Media Agency : MINDSHARE Bangalore, INDIA
Production Company : 1ST DECEMBER FILMS Bangalore, INDIA
National Creative Director: Senthil Kumar (JWT)
Film Director: Senthil Kumar (JWT)
Copywriter: Dhruv Warrior (JWT)
Digital Manager: Shri Pendakur (JWT)
Client Servicing Director: Anil Nair (JWT)
Account Director: Karthik Katti (JWT)
Editor: Priyank Premkumar (Independant)
Executive Producer: Atul J Kattukaran (1st Dec Films)
Director Of Photography: Anup J Kattukaran (1st Dec Films)
Music Director: Dhruv Ghanekar (Wah Wah Music)
Line Producer: Bhushan Bagadia (1st Dec Films)
Associate Producer: Mario Jerome (1st Dec Films)
Sound Designer: Dhruv Ghanekar (Wah Wah Music)
Vocal Percussion Artist: Taufiq Qureshi (Wah Wah Music)
Sound Designer: Joseph George (Wah Wah Music)
MAKE EVERY YARD COUNT.