Category: Fashion
Media: Film
Brand: Nike
Agency: Wieden + Kennedy
Geo: United Kingdom
Advertising Agency: Wieden + Kennedy, London, UK
Creative Directors: Anders Stake, Adam Fish
Creatives: Tom Hall, Kate Baker
Executive Creative Directors: Tony Davidson, Iain Tait, Kim Papworth
Group Account Director: Ryan Fisher
Account Director: Sophy Woltman
Account Manager: Sophie Lake
Head of Planning: Paul Colman
Planner: Paula Bloodworth
TV Producer: Anna Neilson
TV Production Assistant: Iona Patterson
Production Company: Rogue Films
Director: Mark Zibert
Executive Producer: Charlie Crompton, Orlando Wood
Line Producer: Sophie Hernandez Weldon
DOP: Ross Giardina
Editorial Company: Final Cut
Editor: Dan Sherwen, Nikki Porter, Leila Gaabi
VFX Company: Time Based Arts
VFX Supervisors: Jo Gutteridge, Tom Johnson
Sound Studio: Factory Studios
Sound Designers: Jack Hallett, Anthony Moore
Producer: Becky Bell
Music Company: Pitch & Sync
Executive Producer: Simon Robinson
Art Buyer: Maisie Willoughby
Photographer: Jamie Morgan
Production Company: Rosie Serlin Associates
Art Direction: Tom Hall, Tom Bender, Kate Baker
Copy: Freddy Taylor, Philippa Beaumont, Jamie Morgan
Design: Ryan Teixeira, Tobias Bschorr
Artwork: David Brodie, Indy Basra
Retouching: Stanley's
Published: August 2017
Description:
As Mo Farah steps onto the London Stadium track to compete in his final campaign for double gold, Nike's new film 'Smile' celebrates the tremendous sacrifice and resilient mindset behind his record-breaking track career...and unbeatable smile.