Nike: Nike

Credits & Description:

Company Entering : Akqa Shanghai, Shanghai
Title : Zhou Dongyu : Believe In More
Brand : Nike Women
Advertiser : Nike Greater China
Agency : Akqa, Shanghai
Executive Creative Director : Eric Cruz
Creative Director : Eric Cruz/derex Lui/joshua Lim
Copywriter : Derek Lui
Art Director : Joshua Lim
Account Director : Stefan Hawes
Strategic Planning Director : David Buckley
Agency Producer : Eric Cruz
Film Production Company : Cekai Jp, Tokyo
Director : Kota Iguchi
Executive Producer : Naoya Watanabe/taro Mikami
Other Film Production Credits : Engine Films Tokyo
Post-production Company : Digital Garden Inc., Tokyo
Special Effects Company : Cekai Jp, Tokyo
Sound Production Company : Green United Music, Shanghai
Sound Designer : Ronald Qiu
Music Composer : Thomas Faucheur/fabien Langard
English context explanation :
To introduce Nike women’s global message “believe in more”
In China, we inspired girls with the story of an unconventional athlete – zhou dongyu, one of china’s biggest names in film and a figure most fans didn’t associate with sports. Told through a film you didn’t just watch, but experienced, as a participant in her world. Nike presents: believe in more, a 360 mobile film experience inviting you into one woman’s journey, Zhou dongyu’s rise from a failed gymnast to a cinematic force. Across 4 chapters of immersive environments and spatial sound design, fans stepped into zhou dongyu’s most pivotal moments in life, leading to her realization that anything is possible when you believe in more. The experience culminated in a shoppable 360 lookbook featuring all the styles from throughout the film. 50mm views 113mm social media impressions 1.1mm traffic to nike.Com
Url 1 : Http://thevoted.Com/sh/nike/be...
Url 2 : Https://a.Nike.Com.Cn/believei...