| Ad Stars 2016 | ||
|---|---|---|
| Outdoor | Product & Service: Cosmetic / Beauty / Clothing / Footwear and accessories | Crystal |
Brand: Nike Basketball
Agency: Akqa
Description: No one encourages you to play basketball if you're a kid in Greater China. Young px-layers have very little access to any kind of formal/structured coaching and the standard of coaching is low for most.Our brief was to help grow the game of basketball by delivering an inspiring message that encouraged kids to play more.Our x-objective was simple: we needed to inspire Chinese kids to believe in themselves. To prove to them that coaching could make them better. To show them that the ability to RISE is in all of us.