| D&AD Awards, 2016 | ||
|---|---|---|
| Digital Design | Connected Products | Graphite Pencil |
| One Show, 2016 | ||
| One Show Entertainment | Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment | Silver Pencil |
| ADC Annual Awards 2016 | ||
| DIGITAL | CRAFT IN DIGITAL: USE OF TECHNOLOGY | Gold |
| Ad Stars 2016 | ||
| Interactive | Interactive Craft: Innovative use of technology | Crystal |
| Interactive | Other interactive works (Games/Branded tech) | Crystal |
| Interactive | Product & Service: Cosmetic / Beauty / Clothing / Footwear and accessories | Crystal |
| Innovation | Product & Service: Cosmetic / Beauty / Clothing / Footwear and accessories | Crystal |
| Promotion | Use of Promo & Activation: Use of exhibitions and installations e.g. vending machines, interactive digital events, digital installations, floor graphics, transit advertising | Bronze |
Agency: Akqa London
Client: Nike Basketball
Title: Nike Rise China 2.0 - Innovation
Art Director Viv Greywoode Jose Paz
Copywriter Jam Li Aleks Wnuk
Creative Director John Cross Xavier Jacob
Design Director Carlos Matias
Designer Samuel Mensah
International Executive Creative Director Duan Evans
Senior Art Director Pedro Vilas Boas
Senior Designer Lionel Agbadou
Digital Agency AKQA London
Production Company Artisan WiSpark
Account Director Leslie Cheng
Andrew Freshwater
Account Executive Susan Xu
Executive Business Director Alistair Schoonmaker
International Managing Director
Production Company: Artisan / London, Wispark / Shanghai
Giles McCormack Geoff Northcott Senior Illustration Agent Joel Minter
Nike RISE 2015 delivered the world’s most advanced basketball coaching tool. A connected ecosystem of LED court, pinpoint accurate tracking and intuitive coaching app. It allows coaches to automatically assess, monitor and track players on court, building an accurate performance profile of up to 30 players simultaneously. Coaches can then bespoke create drills based on players’ strengths and weaknesses, demonstrate and annotate plays directly beneath players’ feet and deliver instant on-court feedback. Elite or amateur, it helps coaches improve the game of any player at any level.
Young ballers in China have very little access to any kind of formal training, and the overall standard of coaching is low for most. They think structured training is only for the elite and don’t believe their game will improve even if they do train. We set out to prove to these young players that training does yield results by creating the world’s most advanced basketball coaching tool. The tool is a fully integrated training ecosystem, comprising of a simple, intuitive coaching app, incredibly accurate tracking and fully reactive LED court. Players are automatically tracked, monitored and assessed on court, resulting in immediate improvements to their game. It gives coaches the power to elevate the performance of any basketball player at any level. Player data in the tool proved to players that they improved exponentially over the course of the training program on the LED court. It has the potential to revolutionize how the game is taught, redefining the future of basketball coaching.