| ADFEST 2017 | ||
|---|---|---|
| Mobile Lotus | Mobile Website | Silver |
| Mobile Lotus | Use Of Data For Mobile | Silver |
Client: NIKE RUNNING
Agency: AKQA SHANGHAI
Description:
Through the uphills, the downhills, the pain, the rain, and finally, your hard-earned victory, your shoes were always there. For the 2016 Shanghai Marathon, AKQA and Nike launched My Sole Story, a personalized run-down of your marathon journey, told from the perspective of your shoes.
The H5 mobile site is customized to your progress – every breakthrough you log into Nike+ is reflected in the experience. Relive the run. Relive the journey.
The experience goes live on October 30th, race day at the Shanghai Marathon.