Advertiser: NIKE JAPAN
Agency: WIEDEN+KENNEDY TOKYO
Category: Clothing, Footwear & Accessories
Advertising campaign: SENSEI (PLEDGE)
Planner: Asia Wright
Animation: Imagica
Account Supervisor: Ai Kawasaki
Editor: Ryan Mcguire
Executive Creative Director: Tota Hasegawa
Post Production: Timo Otsuki
Copywriter: Andrew Miller
Executive Creative Director: Caleb Jensen
Editing Company: Cutters
Art Director: Daisuke Maki
Copywriter: Hiroshi Kuyama
Sound Design/Arrangement: Gus Koven
Director: Hisashi Eto
Agency Producer: Kenji Tanaka
Director Of Photography: Naoki Noda
Account Manager: Ryan Johnson
Advertiser's Supervisor: Tagu Kato
Producer: Satoshi Yo
Sound Design/Arrangement: Stimmung
Brief Explanation
In this commercial, a young man makes an oath at a traditional baseball tournament with an emphasis on his own success. Through this young man, is a message that individual players in any sport can inspire the team, coach, fans, opponents and the world.