Advertiser: NIKE BRASIL
Agency: LIVEAD
Category: Community Applications
Advertising campaign: SOCIAL SOCCER TICKER
Art Assistant: Avá araujo (Livead)
Account Manager: Claudio bruna (Livead)
Ux: Fernando maciel (Livead)
Art Assistant: André sakai (Livead)
Art Director: Bruno zampoli (Livead)
Chief Creative Officer: Mauro silva (Livead)
Content/Relationship: Gustavo Mesa (Freelancer)
Technology Director: Marcos "rasta" schestak (Livead)
Digital Producer: Marcus Vinícius (Livead)
Videomaker: Rodrigo guedes (Freelancer)
Account Director: Aline rossin (Livead)
Video Producer: Emmanuel guterres (Freelancer)
Project Manager: Felipe oliveira (Livead)
Copywriter: Flávio reghini (Livead)
Technology Coordinator: Guilherme corsetti (Basewd)
Production Director: Karina Rehavia (Livead)
Technology Coordinator: Federico Maia (Livead)
Producer: Ilimani Côrtes (Freelancer)
Content/Relationship Manager: Priscila carvalho (Livead)
Videomaker: Shinji shiozaki (Freelancer)
Brief Explanation
Nike Brazil helped young players record the most important moments of their careers: the moment in which they scored a goal. To do that, during a championship promoted by the brand in Rio de Janeiro, we added a social layer to the traditional Soccer Ticker, highlighting the main plays in an app that centralized the concept. The commentary, in addition to the saves, victories and goals, were automatically posted on the players’ Facebook timelines, taking the message to their friends and family. As a result we not let any goal go unrecognised.JURY: Additional URL allows translation in Google Chrome