Media: TV
Category: Sportswear
Client: Nike
Agency: Wieden + Kennedy, Portland
Production: Radical Media and Fenix Studios
Country: United States of America
Director: F. Gary Gray
Creative Director: Alberto Ponte
Creative Director: Ryan O’Rourke
Copywriter: Josh Bodgan
Art Director: Pedro Izique
Producer: Sasha Grubor
Executive Producer: Donna Portaro
DoP: ROMAN VASYANOV
Integrated Production Director Matt Hunnicutt
Integrated Production Director Krystle Mortimore
Senior Integrated Producer Jake Grand
Production Assistant Candice Harbour
Production Assistant Shani Storey
Account Director Chris Willingham
Account Supervisor Erik Wade
Account Executive Tobin Kittoe
Account Executive Chuck Xu
Business Affairs Manager Dusty Slowik
Lead Business Affairs Manager Laura Caldwell
Designer Deb Lee
Creative Manager Emily Norman
Brand Strategy Director Nathan Goldberg
Brand Strategist Reid Schilperoort
Associate Communications Planning Director John Furnari
Media Supervisor Emily Graham
Associate Comms Planner Anthony Holton
Traffic Supervisor Tim Bell
Traffic Manager Maggie Harasyn
Line Producer Barbara Benson
Editorial Company Rock Paper Scissors
Managing Director Linda Carlson
Executive Producer Raná Martin
Editor Angus Wall
Assistant Editor Lauren Dellara
VFX Company: The Mill
Executive Producer: Anastasia von Rahl
Producer: Karina Slater
Production Coordinator: Jake Fritz
Shoot Supervisor: John Shirley
Creative Director: Robert Sethi / John Shirley
2D Lead Artist: John Shirley
3D Lead Artist: Chris Bayol
Crowd Lead Artist: Dan Warom
2D Artists: Ben Smith / Chris Knight / Dag Ivarsoy / Daniel Lang / Daniel Thuresson / Greg VanZyl / James Allen / Jeff Langlois / Lisa Ryan / Peter Sidoriak / Remedy Huynh / Sam Evenson / Timothy Crabtree / Tom Van Dop / Chris Hunsberger / Robin McGloin / Sven Dreesbach
3D Artists: Chris Goodrich / Eugene Gauran / Freddy Parra / Juan Salazar / Matt Bohnert / Matthew Fuller / Monique Espinoza / Samantha Pedregon / Sharlene Lin / Shaun Comly / Sophie Pince / Tom Graham / Ziming Liu / Anthony Thomas / Rie Ito
Tracking: Michael Lori / Danny Garcia / Chase Webb / Katie Yancey / Jason
Jansky / Alice Panek / Steven Olson / Michael Archambault
Matte Painting: Gillian George
Design: James Vogel
Synopsis:
"Want It All" is about hustle, confidence and style at every level of the game. The Nike spot via Wieden + Kennedy, Portland follows a young kid with big ambitions. Watch his future play out before his eyes from the neighborhood streets to the NBA court, he "Want It All."