| Ad Stars 2017 | ||
|---|---|---|
| Film Craft | Script | Crystal |
Brand: Nishitetsu Train
Agency: Nishitetsu Agency Co.,Ltd.
Synopsis:
The Japanese are known to be very well-mannered in public, and are especially sensitive about manners on public transportations including trains. According to a research conducted by Nishi-Nippon Railroad (NNR), the most unwanted behavior on trains is sitting in bad-mannered ways, including man-spreading and placing bags on empty seats.NNR, with the idea that manners are better taught at young ages, launched the video, aiming to appeal to young people that manners matter.