Product Category: Automotive industry
Campaign Title: Nissan Dumb Parking
Product: Nissan LEAF, Nissan QAHSQAI & Nissan Intelligent Mobility - ProPILOT Park, Intelligent Park Assist
Client: Nissan Belux - Melvin Keuter
Agency: TBWA
Creative Director: Bout Holtof, Jeroen Bostoen
Creatives: Thomas Driesen, David Maertens
Copywriter: Eric Debaene, Vincent Nivarlet, Albin Barry
Retoucher: Marianne Gualtieri
Account: Raisa Vanvoorden, Molly Vu Duc
Traffic Planner: Xandra Van der Mersch, Laurie Herbots
Production Company: Make
Producer: Lieselot Ral
DOP/Director: Gunter Blokken
Video Editor: Liesbeth Smets
Sound: Jan Pollet
Digital team: Digitas - Fabio Lo Cascio, Tom de Keukelaer, Marie Simon
Media Planning: OMD BEL - Gabriel Teleman / OMD NL - Edwin Lether
Published: September 27 2018
Synopsis:
Illegally parked cars are a plague in most cities. You find them on the kerb, too far off the kerb, crosswise with their nose sticking out or flagrantly squatting two parking lots at a time. Some drivers apparently will never learn how to park. That’s why Nissan and TBWA wanted to give these parking perpetrators a helpful signal.
They decided to put the most blatant infractions in the spotlight. Or rather: in a painted white rectangle, - as if the parking space would have moved to suit the vehicle. Nissan send promo teams to cities all over Belgium and the Netherlands to look out for awkwardly parked cars. They marked each spot with white lines and spray-painted the message: ‘Let your car do the parking. With Nissan ProPILOT Park Assist’.
You can discover all these innovative technology on the Nissan LEAF equipped with the revolutionary ProPILOT Park technology and also the supportive Intelligent Park Assist on the Nissan QASHQAI. A push on a ProPILOT button in the Nissan LEAF is enough to let the car do all the work. It steers, accelerates and brakes to manoeuvre itself flawlessly in the most challenging places. No human intervention needed. And lots of parking tickets avoided.