Client: Nissan
Agency: TBWA
Advertising Agency: TBWA
Country: United States
Published: July 2020
Synopsis:
At its World Premiere Event, filmed in Yokohama and streamed virtually around the world, Nissan last week unveiled a new brand logo and visual identity, symbolic of a new chapter in its history.
The brand’s bold, modern redesign will be featured on Nissan’s website and communications materials around the world. The new emblem will first appear as an illuminated badge on Nissan’s all new flagship electric vehicle, the Nissan Ariya, arriving in 2021.
As a collaborative effort years in the making, the new emblem was first created by Nissan’s global design team as a badge to live on future cars, with Nissan United (the multidisciplinary unit within TBWA that drives Nissan’s marketing and communications globally) and TBWA’s Design by Disruption (DXD) unit building out a flexible and wide-ranging brand identity system in the months that followed. The brand identity includes applications in both 2D and 3D for all communications, including advertising, digital platforms, websites, dealerships and more.