Category: Automotive
Media: Film
Brand: Nissan
Agency: Digitas
Geo: France
Advertising Agency: DigitasLBi, Paris, France
Creative Director: Frédéric Roux
Creatives: Héloïse Niord-Mery, Benoit Finck, Laurent Salles
Account Director: Laetitia Jarry
Project Manager: Grégoire Martin
Production Company: La Belle Façon
Producer: Thomas Laurent
Production Company: Bollywood
Director: Kevin Couliau
Producer: Dominique Esmenard
Editor: David Couliau
Music / Sound Design: Capitaine Plouf
Published: July 2017
Description:
They work in the shadows to make football shine ever brighter. Enter backstage and meet the backbone of football with the new Nissan NV300.
Through a documentary-like series, People Raising the Game sheds light on the employees of Manchester City FC who accepted to become ambassadors for a day. Moments leading to a match, we meet Lee the gardener, Lewis the handyman, Victoria the photographer and also Brandon the kitman. We discover their lives between passion for football and drive for excellence as they give us the keys to what makes them raise the game everyday.