Advertiser: NISSAN
Agency: TERAN\TBWA
Category: Broadcast Idents & Sponsorships
Copywriter: Bejamín Jímenez
Account Manager: Eduardo Delgado
Executive Creative Director: Javier Malagón
Art Director: Jesús Moreno
Chief Creative Officer: Joaquín Maldonado
Agency Producer: Kristina Patiño
Account Supervisor: Leslie Gómez
Planner: Rodrigo Amozurrutia
Producer: Enrique Nava
Creative Director: Javier Malagón
Creative Director: Miguel Murillo
Executive Creative Director: Miguel Murillo
Director: Sergio Granados
Brief Explanation
These idents ran as bumpers between theDiscovery Channel Adventure programmes and commercial breaks. The intention was to blend the product with the actual content of the documentaries.