Advertiser: NISSAN MEXICO
Agency: TERAN\TBWA
Category: Broadcast Idents & Sponsorships
Advertising campaign: DISCOVERY CHANNEL SPONSORSHIP
Copywriter: Bejamín Jímenez
Account Manager: Eduardo Delgado
Producer: Enrique Nava
Art Director: Jesús Moreno
Account Supervisor: Leslie Gómez
Creative Director: Javier Malagón
Executive Creative Director: Joaquin Maldonado
Agency Producer: Kristina Patiño
Creative Director: Miguel Murillo
Planner: Rodrigo Amozurrutia
Director: Sergio Granados
Brief Explanation
These idents ran as bumpers between the Discovery Channel Adventure programmes and commercial breaks. The intention was to blend the product with the actual content of the documentaries.