Advertiser: NISSAN MEXICO
Agency: TERAN\TBWA
Category: Broadcast Idents & Sponsorships
Advertising campaign: DISCOVERY CHANNEL SPONSORSHIP
Producer: Enrique Nava
Creative Director: Javier Malagón
Creative Director: Miguel Murillo
Director: Sergio Granados
Copywriter: Bejamín Jímenez
Account Manager: Eduardo Delgado
Executive Creative Director: Joaquin Maldonado
Art Director: Jesús Moreno
Agency Producer: Kristina Patiño
Account Supervisor: Leslie Gómez
Planner: Rodrigo Amozurrutia
Brief Explanation
These idents ran as bumpers between the Discovery Channel Adventure programmes and commercial breaks. The intention was to blend the product with the actual content of the documentaries.