Nivea: Solar ad charger (eng, spa) [video]

Credits & Description:

Media: Print
Category: Health & Beauty
Title: SOLARAD CHARGER / Anuncio Solar
Agency: Draftfcb
Brand: Nivea
Product/Service: NIVEA SUN
Geo: Americas, Brazil
Advertising Agency: DraftFCB, Sao Paulo, Brazil
Agency: GIOVANNI+DRAFTFCB São Paulo, BRAZIL
Creative Directors: Joanna Monteiro, Max Geraldo
Copywriter: Felipe Cirino
Art Directors: Paulo Junger, Felipe Petroni
Photographer: Platinum
Media: Alexandre Ugadin, Tiago Silva, Rachid Antun
Media Vice President: Alexandre Ugadin (Giovanni/Draftfcb)
Media General Director: Tiago Santos (Giovanni/Draftfcb)
Media Director: Edson Melo (Giovanni/Draftfcb)
Media Supervisor: Camila Gazano (Giovanni/Draftfcb)
Media Coordinator: Bruna Simões (Giovanni/Draftfcb)
Media Supervisor: Rachid Antun (Giovanni/Draftfcb)
Media Coordinator: Priscila Favacho (Giovanni/Draftfcb)
Executive Creative Director: Joanna Monteiro (Giovanni/Draftfcb)
Executive Creative Director: Max Geraldo (Giovanni/Draftfcb)
Copywriter: Felipe Cirino (Giovanni/Draftfcb)
Art Director: Paulo Junger (Giovanni/Draftfcb)
Art Director: Felipe Petroni (Giovanni/Draftfcb)
Art Buyer: Tina Castro (Giovanni/Draftfcb)
Art Buyer: Daniel Gonçalves (Giovanni/Draftfcb)
Account Supervisor: Mariana Mozzaquatro (Giovanni/Draftfcb)
Account Manager: Juliana Nascimento (Giovanni/Draftfcb)
Account VP: Mauro Silveira (Giovanni/Draftfcb)
Results and Effectiveness
This idea was very well accepted by consumers, and brought to NIVEA an excellent perception of an innovative, friendly and cool brand.
NIVEA won a great repercussion mouth to mouth at the Brazilian coast, been recognized as the nicest brand for beach lovers.
NIVEA will do the ad again. Now in the European and American summer.
Creative Execution
Rio de Janeiro was chose to have the charger ad, first for having the most clamorous beaches in Brazil and because carioca’s (people originally from Rio) are famous for enjoying the outdoors life.
The campaign has made use of two media newspaper and magazine.
Insights, Strategy and the Idea
Nowadays, people are more and more connected to gadgets, Nivea Sun has come up with highly innovative way to charge cellphones without missing the best in summer: the sun.
Nivea Sun has designed the first cell phone charger ad. The user plugs a USB cable into the ad, through a solar plate without leaving the sun.