Advertiser: NOKIA
Agency: NAKED COMMUNICATIONS, BACON DE CZAR
Category: Other Consumer Products (including Durable Goods)
Advertising campaign: THE OPEN SONG PROJECT
Technical Director: Felix Nielsen (Bacon De Czar)
Art Director: Robert Larsen (Naked Communications)
Executive Digital Producer: Stine Hein (Bacon De Czar)
Executive Creative Director: Casper Willer (Naked Communications)
Creative Consultant: Kasper Wedendahl (Bacon De Czar)
Creative: Luong Lu (Naked Communications)
Managing Partner: Mette Hørdum (Naked Communications)
Strategist: Alexander Sekjær (Naked Communications)
Senior Account Manager: Trine Nielsen (Naked Communications)
Brief Explanation
To launch the Nokia Lumia 920, we needed to increase Nokia's relevance to a young audience, with music as driver.The solution was an interactive music video made in collaboration with Electro-rock band Spleen United. We explored the boundaries of what a music video can really offer, giving people 16 soundparts to play with, having never heard the original. Content was solely created with the camera phone, no use of filters or editing, just the Pureview Camera's raw quality material. The project resulted in over 1500 individual songs, 150.000 engaged visitors, 200.000 YouTube views and 3 million total media impressions.