Category: Alcoholic Drinks
Advertiser: ABINBEV
Product/Service: NORTE BEER
Agency: DEL CAMPO NAZCA SAATCHI & SAATCHI
Production Company: LANDIA, Buenos Aires, ARGENTINA
Executive Creative Director: Maxi Itzkoff/Mariano Serkin
Creative Director: Ariel Serkin
Copywriter: Nicolás Diaco
Art Director: Ezequiel De Luca
Agency Producer: Adrian Aspani/Camilo Rojas/Lucas Delenikas
Account Supervisor: Manuela Sorzana
Advertiser's Supervisor: Ricardo Fernández/Pablo Firpo/Matias Mediña
Producer: Andy Fogwill/Nico Cabuche
Director: Matias Moltrasio
Sound Design/Arrangement: Elefante Resonante
Post Production: Metrovision
Music: Supercharango
Account Manager: Jaime Vidal
Director Of Photography: Leo Hermo
Account Manager: Jaime Vidal
Director Of Photography: Leo Hermo
Other Credits: Product Development: Martin Feigielman – Red Creek
English Description
Technological advances and social networks have exposed our lives for the world to see. Especially at bars and clubs.
That’s why we developed a fun campaign for Norte Beer with spots that introduce NORTE PHOTOBLOCKER, a beer cooler that, in addition to keeping your beer ice-cold, is also able to detect camera and cell phone flashes, immediately shining back a strong flash and ruining the photo.
The concept: With NORTE PHOTOBLOCKER, what happens in the club, stays in the club.