Norte Film PRESENTATION by Del Campo Saatchi & Saatchi Buenos Aires, Primo Buenos Aires

The Film titled PRESENTATION was done by Del Campo Saatchi & Saatchi Buenos Aires, Primo Buenos Aires advertising agencies for subbrand: Norte Beer (brand: Norte) in Argentina. It was released in Jun 2011.
Advertising campaign: Norte: DVD, Presentation

Norte: PRESENTATION

Brand
Norte Beer  (Norte)
Media
Film
Released
June 2011
Posted
June 2011
Market
Argentina
Industry
Beers and Ciders
Agency
Del Campo Saatchi & Saatchi Buenos Aires
Creative Director
Fernando Militerno
Executive Creative Director
Mariano Serkin
Copywriter
Diego Gueler
Executive Creative Director
Maxi Itzkoff
Art Director
Maxi Borrego
Editor
Mauro Carpinacci
Director
Pancho Cardemil
Director
Felipe Bartholomeu
Account Supervisor
Jaime Vidal
Producer
Caro Cordini
Agency
Primo Buenos Aires

Awards:

Cannes Lions 2011
Film LionsAlcoholic DrinksBronze

Credits & Description:

1 of 2 Campaign

Type of Entry: Product & Service

Category: Alcoholic Drinks

Title: PRESENTATION

Advertiser/Client: ANHEUSER-BUSCH INBEV

Product/Service: NORTE BEER

Entrant Company: DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA

Advertising Agency: DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA

Executive Creative Director: Maxi Itzkoff/Mariano Serkin

Creative Director: Fernando Militerno

Art Director: Maxi Borrego

Copywriter: Diego Gueler

Agency Producer: Adrian Aspani/Camilo Rojas/Lucas Delenikas

Advertiser's Supervisor: Ricardo Fernandez/Eduardo Palacios/Lucas Adur

Account Manager: Patricia Abelenda

Account Supervisor: Jaime Vidal

Production Company: PRIMO Buenos Aires, ARGENTINA

Director: Felipe/Pancho

Producer: Caro Cordini

Editor: Mauro Carpinacci

Sound Design/Arrangement: Supercharango

Post Production: Mauro Carpinacci



Brief Explanation:

Since a good deed is the only irrefutable excuse, we used it as a tool to help boyfriends go to the bar without having to hear complaints rom their girlfriends.

That’s why Norte, Tucuman’s Number 1 beer, developed: “The Best Excuse Ever”.

For every Norte a boyfriend had at the bar, the brand allotted 1 minute of good deeds. A team of workers was in charge of planting trees, repairing schools, restoring monuments, improving parks and cleaning up lakes, so girlfriends could not get mad whenever their boyfriends went to the bar.