Category: Pharmaceutical
Media: Film
Brand: Novartis
Agency: Havas
Geo: United Kingdom
Advertising Agency: Havas Lynx, UK
Chief Creative Officer: Tom Richards
Creative Director: Lou Shipley
Art Director: John McPartland
Copywriter: Angus Prior
Producer: Tarryn Farnworth
Senior Account Manager: Holly Balmforth
Director: Nils Gerbens
Production Agency: Lovo Films
Published: November 2017
Description:
For many people suffering from psoriasis, clear skin is the ultimate goal. But for years, it’s been an impossible dream. Until now.
Thanks to recent advances in dermatology, clear skin is now achievable for people with psoriasis. And the campaign is sharing the good news. We’re motivating, encouraging and chivvying people with psoriasis to go back to their dermatologist and ask for what they deserve: clear skin. What they do with it is up to them.