Category: Pharmaceutical
Media: Film
Brand: Novartis
Agency: Kingdom Digital
Geo: Malaysia
Advertising Agency: Kingdom Digital Solutions, Malaysia
Head of Digital: Steven Yap
Head of Digital Strategy: Edmund Lou
Digital Account Manager: Constance Chong
Digital Account Executive: Soh Ai Lin
Digital Art Director: Orson Lew
Digital Designer: Nicole Kok
Digital Content Writer: Celeste Song
Senior Web Developer: Jeffrey Ong
Senior UX/UI Developer: Hon Min Yue
Production House: CLIC Production
PR Agency: Edelman / Malaysia
Media Agency: Starcom Mediavest / Malaysia
Published: November 2017
Synopsis:
For the longest time, psoriasis patients have been living in the shadows of their ‘regular’ friends and acquaintances. Our unconscious actions, stares and whispers only made life more difficult and unbearable for these patients. Eventually, the feeling of loneliness, the thoughts of suicide and depression will creep into their minds, unwillingly.
Let’s break the stigma against psoriasis. Let’s understand what these patients go through. Let’s learn more about what psoriasis really is. After all, they are no less of a person than everyone is.