Media: Web Film
Category: Telecommunications
Client: NOWO
Agency: uppOut
Country: Portugal
Synopsis:
Nowo is a portuguese telcom operator that felt Christmas was losing its charm. To convey this, the brand followed a lonely, ignored and uncared for Santa through the streets of Lisbon. The minute and half video then invites the viewer to reminisce over how we felt about Christmas when we were children.
We seem to have forgotten the magic, love and pure joy surrounding this season. It’s time to bring it back. It’s time to give Christmas a new (new = Nowo; Novo) charm.
Additional Info: Onde está o verdadeiro Natal?