Media: TV
Category: Finance & insurance
Client: IAG / NRMA Insurance
Agency: The Monkeys
Production: The Sweet Shop
Country: Australia
Client: IAG
Brand: NRMA Insurance
Chief Marketing Officer: Brent Smart
NRMA Marketing Director: Sally Kiernan
Creative Lead: Elizabeth Stokes
Marketing Lead: Erin Bennett
Creative Agency: The Monkeys
Co-founder & Group Chief Creative Officer: Scott Nowell
Co-founder & Group CEO: Mark Green
Partner & Group Strategy Director: Fabio Buresti
Managing Director: Matthew Michael
Creative Director: Jake Rusznyak
Creative Director: Dennis Koutoulogenis
Senior Copywriter: Tim Pashen
Senior Art Director: Scott Zuliani
Head of Production: Thea Carone
Senior Broadcast Producer: Jade Rodriguez
Strategic Planner: Charlotte Marshall
Group Content Director: Humphrey Taylor
Senior Content Director: Katie Wong-Hee
Senior Content Manager: Fizzy Keeble
Content Executive: Sophie Finckh
Production Company: The Sweetshop
Director: TW!N
Executive Producer: Edward Pontifex & Loren Bradley
Producer: Allison Lockwood
DOP: Lachlan Milne
Editor: Jack Hutchings @ The Butchery
Grade: Ben Eagleton @ Be Colour
Post Production: BlockHead VFX, Sydney
Music: Alya cover of Hunters & Collectors
Sound Design: Nylon Studios
Published: March 2018
Synopsis:
Reaffirming its commitment to HELP, NRMA Insurance has unveiled a new brand campaign that celebrates the fact that, underneath our tough exterior, Australians have a softer quality that has got us through some pretty tough times: our willingness to help each other. Created by The Monkeys, 'Help Is Who We Are' relaunches the brand by demonstrating that the people at NRMA Insurance embody the Australian spirit of helping one another, whenever called on. Shot by feature film directing duo TWiN at The Sweet Shop, the brand film features iconic Hunters & Collectors track 'Throw Your Arms Around Me', reimagined by up and coming Australian singer/songwriter Ayla. The campaign consists of 90, 60 and 15-sec spots, and runs across broadcast, print, OOH, radio and on NRMA Insurance-owned social channels.