NRMA Motoring & Services and The Conscience Organization,Sydney has enlisted comedian/broadcaster funnyman Tim Ross to front their latest campaign in an effort to promote the benefits of NRMA Membership. The integrated campaign sees Radio, Digital & Social channels working together to encourage Members to âNRMA it!â for all their motoring needs & advice.
The radio campaign includes a series of 60sec advertorial style features in which Rosso âroad-testsâ some NRMA products and services for himself.
The online content, directed by TCOâs Toby Morris, sees Rosso appear in four different everyday guises Hipster, Geek, Tradie and Business Rosso - each one facing a different relatable motoring dilemma that the viewer can play out using YouTube annotations.
Client: NRMA Motoring & Services
Agency: The Conscience Organisation
Production: The Conscience Organisation
Country: Australia
Eardrum Contact;
Ralph van Dijk,
tel. 02 8572 5400
Ralph@eardrum.com.au
TCO Contact;
Tom Phillips
tel. 02 9690 5100
tom.p@theconscience.org
NRMA Contact;
Peter Khoury
tel. 02 9276 7243
peter.khoury@mynrma.com.au