Title: Transport for NSW The Road Is No Place For Excuses
Media: TV
Category: Public interest
Client: NSW Government
Agency: Enigma, Sydney
Production: The Sweet Shop
Country: Australia
Director: Noah Marshall
Executive Creative Director: Pete Ogden
Art Director: Will Brown
Producer: Tony Whyman
Senior Copywriter: Lucy Kough
Executive Producer: Loren Bradley
Executive Producer: Edward Pontifex
DoP: Stefan Duscio
Agency Producer: Katie Hope
Managing Director / Head of Strategy: Jennifer Peace
Executive Director: Leisa Cameron
Communications Director: Kim Sweetnam
Managing Partner: Wilf Sweetland
Editor: Tim Mauger
Grade and Online: Alt
Sound: ISM Studios
Audio engineer: Mark Brandis
Synopsis:
New emotive campaign created by Enigma, Sydney, to save country lives on country roads. The Deputy Premier, Minister for Regional NSW and Member for Monaro John Barilaro, alongside Minister for Roads, Maritime and Freight Melinda Pavey unveiled the first comprehensive road safety education campaign specifically targeting people living in regional NSW.