Merisant Film FAKE by Del Campo Saatchi & Saatchi Buenos Aires

The Film titled FAKE was done by Del Campo Saatchi & Saatchi Buenos Aires advertising agency for subbrand: Nutrasweet Artificial Sweetener (brand: Merisant) in Argentina. It was released in Jan 2002.
Advertising campaign for Merisant

Merisant: FAKE

Brand
Nutrasweet Artificial Sweetener  (Merisant)
Media
Film
Released
January 2002
Posted
January 2002
Market
Argentina
Industry
Baking, Cakes & Desserts
Agency
Del Campo Saatchi & Saatchi Buenos Aires
Production Agency
Wasabi

Awards:

Cannes Lions 2002
Film-Bronze
San Sebastian Advertising Festival 2003
TvFoodGold Sun
Cresta Awards 2003
Tv-Winner

Credits & Description:

Title "Fake"
Agency Del Campo Saatchi & Saatchi
City Buenos Aires
Production Company: Wasabi Films
Advertiser Merisant
Brand Name Nutrasweet
Product Name Artificial Sweetener
Business Sector Jam, Honey, Peanut Butter, Sugar
Country of Production Argentina
Language Spanish
Type Television
Length 30 seconds
Tagline Tastes as good as sugar.
Creative Director Pablo Batlle, Hernan Jáuregui
Art Director Iñaki González del Solar
Copywriter Pablo Batlle
Director Diego Kaplan
Agency Producer Santiago Francia