Media: TV
Category: Health & safety
Client: NYU Langone Health
Agency: Munn Rabôt, New York
Production: Superprime LA
Country: United States of America
Director: Antony Hoffman Superprime LA
Executive Creative Director: Peter Rabôt Munn Rabôt NY
Executive Producer: Guy Quinlan
Agency - Munn Rabôt NY
CEO/Partner - Orson Munn
COO/Partner - Rachel Lubertine
CD - John Tymkiw
ACD - Patrick Carr
ACD - George Rabôt
ACD - Lauren Montemurro
Senior Designer - Patricia Turken
Management Supervisor - Danni DiLorenzo
Account Supervisor - Michael Eschenbach
Senior Producer/Project Manager - Liz Grover
Client - NYU Langone Health
SVP, Communications & Marketing - Kathy Lewis
Assistant Vice President, Marketing - Debbie Cohn
Senior Director of Advertising and Marketing - Lauren Greene
Director of Marketing - Matt Bartoloni
Production Company - Superprime LA
Rebecca Skinner - Managing Director/EP
Roger Zorovich - Head of Production/EP
William Butler-Sloss - Producer
Casting - House Casting NY
Executive Director - Neil Myer
Casting Director - Rebecca Yarsin
Editorial - Cut+Run NY
Editor - Joel Miller
Executive Producer - Lauren Hertzberg
Senior Producer - Eytan Gutman
Assistant Editor - Katie Pehowski
Post Production - Jogger Studios NY
Senior Producer - Yoko Lytle
Flame Artist - Joseph Grosso
Flame Assist - Matt Dolven
Telecine - The Helm Creative NY
Colorist - Lez Rudge
Color Grading Assistant - Kody Wescott
Color Grading Producer - Ed Rilli
Music Supervision - Jaded Melody
Music Supervisor - Mike Boris
Audio Mix - Color Audio Production NY
Mixer/Partner - Kevin Halpin
Executive Producer/Partner - Jeff Rosner
Licensed Track - The Isley Brothers "It's Your Thing"
Synopsis:
We don't usually think about it, but life in New York requires speed, strength, and agility. So for NYU Langone Orthopedics, Munn Rabot imagined New Yorkers as different kinds of athletes. Reprising our 2016 Orthopedics campaign, these spots ran during the biggest American athletic event this year, the 52nd Super Bowl.