Last year the Heart Foundation's Annual Appeal raised money that funded an extremely successful life-saving awareness campaign. The public's donations had already saved the lives of many Kiwis, but we needed to show that without any more money, we wouldn't be able to save any more. Agency: Barnes,Catmur & Friends Dentsu
Annual Appeal 2017: TV Interruption
Media: TV
Category: Charities & appeals
Client: The New Zealand Heart Foundation (Heart Foundation NZ)
Agency: Barnes, Catmur & Friends Dentsu
Country: New Zealand
Senior Creative: Brad Stratton
Executive Creative Director: Paul Catmur
Creative: Tom Anderson
Creative: Will Towle
Agency Producer: Phil Newman
Chief Executive Officer: Daniel Barnes
General Manager: Luke Farmer
Senior Account Manager: Kate Antjoule