O Estadao De Sao Paulo: Songs Of Violence, 1 [video]

Credits & Description:

Title: Songs of Violence
Client: Estadão Digital
Agency Name: FCB Brasil
Chief Creative Officer: Joanna Monteiro
Executive Creative Director: Fabio Simões “Simon”
Art Director: Tiago Freitas “Gaum”
Copywriter: Vinicius Dalvi
Agency Producer: Gerson Lupatini, Reano De Vitto and Suelen Mariano
Art Buyer: Tina Castro e Carol Silva
Photographer: Ricardo Barcellos
Casting: Allure Agency and L’equipe Agence
Account: Mauro Silveira, Cris Pereira, Anna Santana, Juliana Peralta and Renato Coelho
Media: Fabio Freitas, Cristina Omura and Rebeca Aguiar
RTV: Charles Nobili, Pedro Lazzuri, Ricardo Magozo, Natasha Zaminiani and Mariana Carneiro
Music Curator: Débora Cassolatto
Production Company: BossaNovaFilms
Director: Georgia Guerra-Peixe and Juliana Borges
Production Company Account: Kiska Kaysel and Renata Prado
Animation: Rodrigo Resende
Editor: Dudu Doria
Audio Company: Saxsofunny
Producer: Zezinho Mutarello and Cezar Brandão
Atendimento: Tatiana Ornellas e Larissa Sarkis
Client: Flavio Pestana, Marcelo Moraes and Marcela Dalla Torre
Thousands of songs that promote violence against women get played every day. People don't realize it helps normalizing gender-based violence.
"Songs of Violence" as an idea whose very existence depends on the creative use of data. We used Shazam to identify songs that promote gender-based violence and then match them to actual testimonials of women who suffered identical abuse.
Every song lyric and testimonial was reviewed and then the equivalent were matched. This way, songs with rape lyrics, for example, would be paired with rape testimonials. And the audience would listen to an actual experience of someone who suffered the same abuse as the lyrics promotes.