| Golden Hammer 2017 | ||
|---|---|---|
| Digital And Mobile | Alternative Interactive Digital Solutions | Silver |
| Direct | Online And Mobile | Gold |
| Direct | Online And Mobile | Grand Prix |
| Epica Awards 2017 | ||
| Media Usage | Media Innovation - Traditional Media | Silver |
| Mobile | Mobile Campaigns | Silver |
| PIAF 2017 | ||
| Creative Use of Technologies | - | Silver |
| Audience Engagement | - | Gold |
| Golden Drum 2017 | ||
| Mobile | - | Silver Drum |
| Media | Best use of the medium | Golden Drum |
Category: Electronics, Technology
Media: Digital
Brand: O2 Slovakia
Product: O2 Slovakia Image Campaign
Agency: Triad
Geo: Slovakia
Advertising Agency: TRIAD Advertising, Bratislava, Slovakia
Creative Director: Martin Woska
Art Director: Tomas Banik
Copywriters: Roman Hribik, Vlado Kurek, Matus Priehoda
Developers: Matej Minar, Roman Janajev
Url: Http://www.17novembero2.sk/
Release Date: 17.11.2016
Synopsis:
Half of young slovaks today don't know why there is national holiday on 17. November. Nonetheless it is the day we owe our freedom to - the day the velvet revolution begun and the iron curtain fell. O2 a mobile service provider decided to use its power to change that. O2 is a challenger brand that fights for freedom and fairness in the telco market in Slovakia.
We reestablished the iron curtain in the digital space to remind people that they cross borders online or physically everyday and take it for granted. But this wasn't always like this. In the past they could be shot at the spot. This time, on the 17 November 2016, they could continue freely. And it was a strong and eyeopening experience for them.
On the 17. 11. 2016 we redirected all the customer internet traffic to foreign domains (such as .com, .net and all other foreign country domains), to a website that represented the national border - a digital iron curtain.
We also sent a special reminder SMS to everyone who just crossed the real physical border of the country.
In just one day, 400 000 people were withhold on the digital iron curtain. All using our own free media in a very special way. This became a huge topic in slovakia, resulting in spontaneous PR on various slovak online magazines and social media.
Bringing up this theme nationwide, may even have caused that 4 months after our campain the first victim of iron curtain in history was rehabilitated by a slovak court and established hereby a precedent.