Ground Zero LA introduce Oberto Beef Jerky through a completely integrated effort. "We wanted to exploit a timeless dynamic between alpha males and their sidekicks. It's an age old relationship and it was a perfect fit for our target," says Curt Detweiler, Partner and Executive Creative Director at Ground Zero.
Company: GROUND ZERO, USA, Los Angeles
Executive Creative Director: Curt Detweiler
Creative Director: Curt Detweiler
Copywriter: Jason Rappaport/Jimbo Embry/Dan Mccormack
Art Director: Mike Bokman/Emily Mcdowell
Agency Producer: Michelle Price/Brian Creech
Account Manager: Tabitha Ji
Account Supervisor: Anissa Bromley
Director: Randy Krallman
Producer: Cory Berg
Editor: Tom Vogt, Mackenzie Cutler