Obi Film, Outdoor, Digital Gap Map by Jung Von Matt/Alster Hamburg

The Film titled Gap Map was done by Jung Von Matt/Alster Hamburg advertising agency for Obi in Germany. It was released in Mar 2016.
Advertising campaign for Obi

Obi: Gap Map

Brand
Obi
Media
Film, Outdoor, Digital
Released
March 2016
Posted
March 2016
Market
Germany
Industry
Department Stores & Shopping Malls
Agency
Jung Von Matt/Alster Hamburg
Creative Group Head
Christian Woelky
Creative Group Head
Stefan Amtmann
Executive Creative Director
Till Eckel
Executive Creative Director
Dorte Spengler-Ahrens
Production Agency
DIGITALSINN

Awards:

LIA 2016
BillboardInnovative Use of BillboardSilver Winner

Credits & Description:

Entrant: Jung von Matt AG, Hamburg
Brand: Obi
Corporate Name of Client: Obi GmbH & Co. Deutschland KG
Client Account Manager: Nadine Falk
Executive Creative Directors: Till Eckel/Dörte Spengler-Ahrens
Group Creative Directors: Christian Woelky/Stefan Amtmann
Agency Producer: Christine Kastens
Production Company: DIGITALSINN
Executive Producer: Lutz Lieberknecht
Director of Photography: Kaspar Karven
Agency: Jung von Matt, Hamburg
Sound: Hastings Music
Cutter: Oliver Stumpf
Managing Director: Daniel Adolph
Description of the Project:
Façade artists converted gaps (cracks in walls) into designs that showed the fastest way from the actual location to the nearest OBI center. Gaps became route maps. Thus, OBI was present at every spot in Munich’s cityscape where a trip to the DIY store was urgently required.