The latest from CISMA (www.cisma.tv) is "The Fly and the Eye", released exclusively on the web. Working with the agency Road, from Barcelona, the film was created to promote the clothing brand BLACK THINKING (www.blackthinking.com) that belongs to OCB. Purely designed for the web, this work stands out with its mix of live action elements and clever composition. The film was shot and post-produced in São Paulo by ILEGAL FX (www.ilegalfx.com) for BOOLAB (www.boolab.tv); Cisma’s representation in Spain.
The film begins with a man sleeping on a couch. Suddenly, he is awoken by an annoying fly. From this moment on, the protagonist initiates a battle with the insect, and the bug decides to fight back with a gang of his furious friends. The man runs from them, vanishing off screen left, and unexpectedly, simultaneously appears back on screen right. This is the starting point of a sequence of mind-bending visuals that are beautifully crafted with an overall aesthetic inspired by the classic science-fiction movies of the 50's.
“The idea was to create a piece that worked as a viral, but without being a 5 seconds YouTube joke", said CISMA. Altogether, two months of work were needed to produce this creative and original project .
With some cine noir touches, the film presents a new way of viral marketing, giving life to a cinematic narrative that is closer to the one used in short-films than in conventional advertisements. Also, because it was made for internet viewing, it completely ignores the common rules of advertising, like video safe areas; the action happens at the very edges of the screen and uses the entire screen. See the making of the film here: www.cisma.com.br/videos/the_fly_making_of.mov
This is the director’s second work for the international market. About three months ago he directed his film “Therapy”, made for the American TV channel Fuse TV, and produced by his US production company, BLACKLIST (www.blacklist.tv).
Title: The Fly and the Eye
Client: OCB
Agency: Road, Barcelona
Director: Cisma
Representation: Boolab
Production company: Margarida flores e filmes Pos production: IlegalFX
Sound design: Combustion
Storyboard: Renato Blaschi
Brazilian Producer: Paulo Schmidt
Animatic: Alfredo Hisa
Nuke Composition: Daniel Dias
3D animation: Renato Ferro
Director of Photography: Ching
Assistant Director: Paula Janie
Casting: Simone Cândido/ Miki Malka
Art direction: Stella do Carmo
Production Cordination: Thais Freire
Head production: Adriano Gobbi
Head post production: Francisco Ruiz
Wardrobe: Silvinho Monteiro
Rotoscopy team: Marcio Martins Filho, Marcelo Martins, Rogerio Merlino, Paulo Chedid, Claudio Boeno, Eduardo Monte Alegre