| One Show 2017 | ||
|---|---|---|
| Mobile | Use Of Technology: Physical Product & Mobile Integration | Merit |
| Intellectual Property | Integrated Digital & Physical Product | Merit |
| Design | Promotional: Promotional Items - Single Or Series | Merit |
| LIA 2016 | ||
| Design | Product Design | Silver Winner |
| Clio Awards 2016 | ||
| Out of Home | Product/Service: Other | Gold |
| Ame Awards 2017 | ||
| Products & Services | Technology: Germany | Ame Gold Medallion |
| Products & Services | Sport & Leisure: Germany | Ame Gold Medallion |
| Eurobest Awards 2016 | ||
| Outdoor | Ambient: Small Scale Special Solutions | Bronze Eurobest |
| Ad Stars 2017 | ||
| Campaign Videos (Case Film) | - | Crystal |
| Promotion | Use Of Promo & Activation: Other Digital Solutions In A Promotional Campaign | Silver |
Category: Hospitality, Tourism
Brand: Ötztal Tourismus
Agency: Serviceplan
Advertising Agency: Serviceplan, Austria
Production Company: Zwupp
Chief Creative Officer: Alexander Schill
Executive Creative Directors: Matthias Harbeck, Christian Gosch
Creative Directors: Franz Roeppischer, Lorenz Langgartner, Sandra Loibl
Copywriters: Vladislaus Tyszkiewicz, Lucas Mueller
Art Directors: Sandra Willibald, Alexander Budau
Account Supervisor: Sabine Schneider
Agency Producer Film: Dennis Fritz
Producer: Hendrik Sommerfeld
Director: Valentin Boschi
Editor: Hendrik Sommerfeld
Innovation Director: Jan Paepke
Short rationale (optional):
The Ski Pass That Saves Lives
Problem:
Off-piste skiing and snowboarding are more popular than ever. But also dangerous. Every year more than 5.000 people worldwide are buried by avalanches. During the search for the victims every second counts. Unfortunately, most people buried don’t wear any avalanche emergency equipment. Because it’s expensive and the danger is often underestimated. This makes it extremely hard for the mountain rescue to find and recover them in time.
Solution:
The first ski pass with a built-in positioning chip. With this every skier in the ski resort Sölden is automatically locatable. After an avalanche a radio signal is immediately being sent out. The reflector in the pass returns it. And the mountain rescue can then pinpoint the victim’s exact location. The good thing about Save Me: The reflector is passive, meaning it doesn’t need batteries, so it’s always "on".
Results:
Since the implementation of Save Me in December 2015, Sölden had the lowest avalanche-related fatality rate in 10 years. After overwhelmingly good feedback, Save Me will be continued in 2016/17 and 4 other ski resorts want to adopt the technology.