Tax time doesn't have to be boring. Directed by Photoplay's Husein Alicajic, this campaign injects a little humour and focuses on emotion to convey the Officeworks tax time story in a visceral way. The TV campaign from AJF Melbourne connects Officeworks to someone's happy place, to tap into the characters joyful feels as they realise nearly everything they buy there could be a tax deduction.
Media: TV
Category: Retail services
Client: Officeworks
Agency: AJF Partnership, Melbourne
Production: Photoplay Films
Country: Australia
Director: Husein Alicajic
Executive Creative Director: Andrew Foote
Creative Director: Michael Skarbek
Senior Art Director: Dillon McKenna
Senior Copywriter: Simon Gross
Executive Producer: Oliver Lawrance
DoP: simon ozolins
Agency Producer: Charlotte Wren
Post production: The Institute of Post Production
Editor: Michael Houlihan