For the first time, K-Y Touch 2-in-1 Warming Oil and Personal Lubricant in a new advertising campaign that recently launched online. The new campaign speaks to women, who want to stay connected with their partner through enjoyable physical and emotional intimacy, but who have not been comfortable introducing a personal lubricant into their relationship. An insight reveals that couples who find it difficult to experience pleasurable physical intimacy often feel embarrassed to discuss the issue and may feel reluctant to introduce lubricant into their relationship. However, those who do use K-Y Brand products feel more liberated and credit the brand for restoring an enjoyable intimate experience.
Media: TV
Category: Health & Beauty
Agency: DDB
Brand: K-Y Jelly
Geo: Americas, Canada
Advertising Agency: DDB, Toronto, Canada
Chief Creative Officer: Kevin Drew Davis
Executive Creative Directors: Denise Rossetto, Todd Mackie
Associate Creative Director: Paul Wallace
Copywriter: Domenique Raso
Art Director: Rebecca May
Agency Producer: Caroline Clarke
Accounts: Jacqui Faclier, Susan Powell
Vice President, Strategy and Innovation: Dino Demopoulos
Strategy: Sandra Moretti
Media Company: J3
Production Company: Untitled Films
Executive Producer: Lexy Kavluk
Director: Curtis Wehrfritz
Director of Photography: Brendan Steacy
Line Producer: Micheal Smith
Post-Production Company: Posterboy
Editors: Brian Williams, Raj Ramnauth
Editing Producer: Michelle Rich
Online House: Azyzfx Online
Editor: James Andrews
Online Producer: Karen Huybers
Colour: Alter Ego
Colourist: Tricia Hagoriles
Audio House: RMW Music
Audio House Producer: Jeff Cohen
Audio House Engineer: Dustin Anstey
Casting Agency: Powerhouse casting