ADC Awards 2020 | ||
---|---|---|
Advertising | Art Direction - Press | Merit |
Brand / Communication Design | Posters | Bronze Cube |
Cresta Awards 2020 | ||
Print, Ooh | Print campaign (2-6 executions) | Gold |
Print Design | Art Direction (any category) | Gold |
Craft | Outstanding Art Direction (billboards/poster) | Silver |
D&AD Awards 2020 | ||
Press & Outdoor | Press Advertising Campaigns | Graphite Pencil |
Client: Okinawa Times
Agency: Dentsu Inc. / Tokyo
Agency: Dentsu Creative X Inc. / Tokyo
Agency: Dentsu Inc. / Tokyo
Production Company: Dentsu Creative X Inc. / Tokyo
Art Director: Shotaro Takizawa
Designer: Keita Asaoka
Editor: Ryosuke Harashima
Illustrator: Hikaru Ichijo
Producer: Rie Kawase
Creative Director: Ryo Seki
Executive Creative Director: Yasuharu Sasaki
Account Team: Shimon Tsutsumi
Tags: Publications & Media / Books / News
Date of Release: 2019-09-14
Synopsis:
Okinawa is an island in Japan known for its unique culture. Since 2009, UNESCO has listed its traditional language as endangered. The Okinawa Times, the island’s largest newspaper company, wanted to tackle this problem. It created a special ad space which local small businesses could use for free – but with one rule, they can only use Okinawan. In collaboration with ten local businesses, the paper launched ten newspaper ads with 100% Okinawan copywriting and unique illustrations. The Okinawa Times also held an exhibition which displayed posters and a variety of goods all written in Okinawan.