Media: TV
Category: Drinks, alcoholic
Client: Rivalry Spirits
Agency: Cheil Canada
Production: Radke Film Group, Toronto
Country: Canada
Director: Sean Frewer
Executive Creative Director: Michael Murray
Creative: Vanessa Heber
Creative: Victoria Sturgess
Executive Producer: Scott Smith
Executive Producer: Scott Mackenzie
Sound Studio: Grayson Mathews.
Editing Company: Rooster
Post production: Alter Ego
Editor: Joey Whitelaw
Editor: Chris Parkins
Account team: Paige Heathcote
Account team: fraser jackson
Planning Director: Scott Suthren
Published: May 2018
Synopsis:
It's old. Or is it?
How do you launch a brand new gin in a category where heritage is almost as important as the gin?
You invent and reinvent your history and use the internet to make it impossible to determine the truth.