Client: OLD NAVY
Agency: CHANDELIER CREATIVE
Founder/Chief Creative Officer: Richard Christiansen
Executive Creative Director: Chris Shipman
Art Director: Chelsea Baken
Executive Producer: Katie Knab Olsen
Sr. Producer: Cara Brophy
Producer: Holly Langley
Group Account Director: Nichelle Sanders
Sr. Account Director: Eileen Eastburn
Account Executive Taylor Kraus
Production Company: RATTLING STICK
Director: Joel Kefali
Producer: Andrew Travelstead
Executive Producers: Joe Biggins, Jeff Shupe
Head of Production: Richard McIntosh
Editorial: JUMP NY
Partner/Editor: Luis Moreno
Executive Producer: Joanne Ferrero
Producer: Lisa Sadek
Telecine: COLOR COLLECTIVE
Colorist: Alex Bickel
Post Production: POETICA
Executive Producer: Joanne Ferrero
Audio Post: HEARD CITY
Mixer: Mike Vitacco
Executive Producer: Winslow Bright, Search Party Music
EP/Partner: Kate Urcioli, Heavy Duty Projects
Published: January 2018
Synopsis:
Just in time for the holidays, Old Navy launched a new HOLIYAY spot under its “Hi, Fashion” campaign, which is designed to embody what “Hi, Fashion” truly means: a place where fashion is fun and relatable to the brand’s wide range of customers.
The new ad, entitled "Jingle Jammies Jam," turns a neighborhood pajama party into a family sing-off. Created by AOR Chandelier Creative, the spot celebrates the spirit of the brand and is meant to meant to inject some “YAY” into your holiday season, encourage HOLIYAY dancing, and unleash your inner kid while reminding customers that Old Navy is a one stop shop for every gift needed.
The new work is part of Old Navy’s ongoing efforts this holiday season to stay culturally relevant through fresh marketing campaigns featuring everyday people as well as celebrities of the moment to stay culturally relevant. For Black Friday, the brand featured comedian and actress Jenny Slate to help promote its new cozy socks and support the Boys and Girls Club, and tapped “Stranger Things” star Caleb McLaughlin for its “12 Days of Gifting” holiday guide.