Old Navy: Unlimited

Credits & Description:

Corporate Name of Client: Old Navy
Agency: CAA Marketing, Los Angeles
Production Company: Biscuit Filmworks, Los Angeles
Post-Production Company: Rock Paper Scissors, Santa Monica
VFX Company: A5
Santa Monica
Music Arranger: Duotone Audio Group
Music Composers: Benj Pasek/Justin Paul
Music Lyricists: Benj Pasek/Justin Paul
Song Title: Unlimited
Original Artist: Isabella Balbi
Original Song Title: Unlimited
Description of the Project:
Old Navy’s back-to-school musical anthem “Unlimited” celebrates both the aspirations and apprehensions that come with going back to school.
The epic musical number encourages kids to reach for their dreams and unlimited potential. The music video, which features cameos by popular YouTube personalities (who each created their own videos to promote “Unlimited”), is available exclusively on Old Navy’s YouTube page, and the song can be accessed on all digital musical platforms. To date, the video has received over 5.6 million views on YouTube.
To further support young people pursuing their dreams, proceeds from iTunes downloads of the song support Camp Old Navy’s programming with Boys & Girls Clubs of America.
Old Navy’s “Unlimited” earned a nomination for a Daytime Emmy® Award in the category Outstanding Special Class – Short Format Daytime Program alongside Disney Channel and Cartoon Network.