Old Spice: Be Harder

Credits & Description:

MVP of Super Bowl 50 and Broncos linebacker Von Miller is the new Old Spice guy in this campaign via Wieden + Kennedy, Portland.
Media: TV
Category: Cosmetics & toiletries
Client: Procter & Gamble
Client: Old Spice
Agency: Wieden + Kennedy, Portland
Production: Biscuit Filmworks
Country: United States of America
Director: Steve Rodgers
Creative Director: Matt Sorrell
Creative Director: Ashley Davis Marshall
Art Director: Chen Liang
Art Director: Derrick Ho
Copywriter: Ryan Niland
Copywriter: Andy Laugenour
Producer: Melanie Fedunok
Executive Producer: Holly Vega
DoP: Jeff Cronenweth
Account Executives: Dave Ellerbee, Georgie Gooley, Madison Savary
Managing Director: Shawn Lacy
Head of Production: Rachel Glaub
Head of Production: Mercedes Allen-Sarria
UPM: Jay Veal
Production Supervisor: Jennifer Berry
Production Designer: Bruce Mccluskey
Editorial Co.: Mack Cut
Editor: Gavin Cutler
Asst. Editor: Brendan Hogan
Post Executive Producer: Gina Pagano
Description
Von Miller, the Denver Broncos linebacker looks to answer the question of how, if Old Spice Sweat Defense keeps him from sweating, will he still know if he's working hard enough? The answer is to do such things as tying his shoelaces together, sticking his arm into a hornet nest, doing the limbo and going through airport security, all while still on the playing field.