Laundry detergent brand Omo has created a smart clothes peg, 'Peggy', which informs users of the best time to do the washing according to a range of weather indicators.
The smart peg, created by J. Walter Thompson, is aimed at freeing up a family's time for the "moments that really matter".
It can monitor fluctuations in temperature, humidity and UV sunlight and takes macro weather data available from weather forecasting services and combines them with micro weather data to provide accurate drying times. 'Peggy' then pushes out reminders to users of when is the best time to do washing, hang it out and how long it will change. It also alerts users to changes in weather.
Media: Integrated
Category: Household, garden & pets
URL: http://omo.com.au/peggy
Client: Unilever Australia and New Zealand
Agency: J. Walter Thompson Sydney
Country: Australia
Executive Planning Director: Angela Morris
Senior Planner: Carly Yanco
Executive Creative Director: Simon Langley
Producer: Ellen Fraser
Associate CD / Art Director: chris badger
Associate CD / Copywriter: Will Edwards
Digital Creative Director: Jay Morgan
Group Account Director: Milly Hall
Print Producer: Anastasia Nielsen
Account manager: Isabelle Udall
Innovation Manager - Michaela Upton
Peggy Prototype & App development - Streaker
Digital Delivery Director - Elicia Varley
Senior Designer - Alex Eather
Producers - Anastasia Nielsen & Niki Bentley
Editor - Kel Gronow