Category: Corporate Image
Advertiser: ONE BRAND. INC.
Product/Service: A CAMPAIGN TO PROMOTE ANIMAL PROTECTION
Agency: DENTSU
Production Company: HAT, Tokyo, JAPAN
Creative Director: Ryo Honda
Copywriter: Takayoshi Murakami
Account Supervisor: Tomoyoshi Ishikawa
Advertiser's Supervisor: Kazuhiko Odaka
Producer: Hiroshi Yoshida/Onishi Asato Kobayashi
Director: Yuji Shiota
Editor: Yuji Shiota
Sound Design/Arrangement: Naoki Takahashi
Post Production: Pyramid Film Inc. Ptheree
Lighting: Tatsuniwa Doi
Cinematographer: Hajime Tanaka
Cinematographer: Hajime Tanaka
English Description
A staggering number of pets are being abandoned and euthanized because of their owners’ selfish reasons. The campaign was conducted so that humans will put themselves in the animals’ shoes and realize the preciousness of life.