Media: Integrated
Category: Health & safety
Client: One School at a Time
Brand: Always
Agency: Joe Public United
Country: South Africa
Executive Creative Director: Roanna Williams
Chief Creative Officer: Pepe Marais
Creative Director: Adam Weber
Copywriter: Marjolein Rossouw
Creative Group Head: Natalie Walker
Account manager: Kelly Bardon
Published: December 2017
Synopsis:
Branding and communications agency Joe Public United identified that Always, South Africa's leading feminine hygiene product, has a program called Always Keeping Girls in School. This program provides donations of sanitary pads, as well as empowering educational talks on feminine hygiene and puberty. Because One School at a Time is also committed to always keeping their female learners in school, Joe Public United sent Always a direct mailer asking them to bring their program to OSAAT's Itirele-Zenzele High School in Diepsloot, Johannesburg.