Media: Print
Category: Award show
Client: One Show
Agency: Zulu Alpha Kilo, Toronto
Country: Canada
Synopsis:
The campaign was created for One Show by Zulu Alpha Kilo.
The One Club for Creativity, the world's foremost non-profit organization recognizing creative excellence in advertising and design, today launched a teaser to a humorous new “Win Pencil, Draw Respect” campaign developed by Toronto agency Zulu Alpha Kilo to announce the call for entries for the prestigious 2019 One Show awards. The campaign is being teased now with posters, banners and simple animated videos, to be followed by a series of online videos in the fall. The work uses before-and-after scenarios to depict how the life of a creative person improves dramatically once they win a coveted One Show Pencil: bosses put more faith in you, you get to work on better briefs and maybe even get a raise and better office. But most of all, you get respect.