onebookforpeace.org: #OneBookForPeace

Credits & Description:

Title: One Book For Peace
Agency: Y&R Dubai
Brand: Interreligious Council Of Bosnia And Herzegovina
Country: United Arab Emirates
Entrant Company: Y&R Dubai
Advertising Agency: Y&R Dubai
Additional Company: New Moment New Ideas Company Y&R, Belgrade
Executive Creative Director: Kalpesh Patankar (Y&R Dubai)
Copywriter: Sambhav Khandelwal (Y&R Dubai)
Art Director: Vineet Parrikar (Y&R Dubai)
Ceo: Georges Barsoum (Y&R Dubai)
Head Of Production: Sam Eid (Y&R Dubai)
Studio: Prabhilash Purushothaman (Y&R Dubai)
Print Production Head: Binnu Cherian (Y&R Dubai)
Editor: Prathyush Kumar (Y&R Dubai)
Managing Director: Zarko Sakan (New Moment New Ideas Company)
Creative Manager: Lazar Sakan (New Moment New Ideas Company)
Chief Ideas Officer: Dragan Rujevic (New Moment New Ideas Company)
Client Service Director: Jasmina Nikolic (New Moment New Ideas Company)
Creative Director: Ana Sutic (New Moment New Ideas Company)
Head Of Art: Igor Milovanovic (New Moment New Ideas Company)
Pr Director: Branka Conic (New Moment New Ideas Company)
Head Of Digital: Goran Rudinac (New Moment New Ideas Company)
Client Service Director: Marija Bajic (New Moment New Ideas Company)
Web Developer: Stano Djurasinovic (New Moment New Ideas Company)
Account Director: Sandra Kovacevic (New Moment New Ideas Company)
Production Manager: Aleksandar Krstic (New Moment New Ideas Company)
Media Director: Vladan Andjelkovic (New Moment New Ideas Company)
Media Relation Director: Masa Vuckovic (New Moment New Ideas Company)
Executive Producer: Bogdan Petkovic (Emote Production)
Dop: Dusan Petkovic (Emote Production)
Producer: Bozidar Djokic (Emote Production)
Executive Director: Dhaval Desai (Mobiiworld)
Editor: Marija Sarac (Emote Production)
Journalist And Comparativetheologian: Mirnes Kovac (Freelancer)
Theologian Islam: Muhamed Fazlovic (Freelancer)
Theologian Christianity: Pavle Mijovic (Freelancer)
Creative Services Manager: Mohamed Ashraf (Y&R Dubai)
Entry Summary:
Bosnia and Herzegovina (BIH) is a post-war, multinational, multi-religion country with an eventful history pertaining to communal unrest. The capital city of Sarajevo is a unique metropolis where 4 religions coexist. Within a radius of only 1km, there are places of worship for 4 different religions- Church, Mosque, Orthodox Church and Synagogue. Nowadays, Bosnia, along with other countries from Europe are witnessing humanitarian migration crises. This shows that religious differences are still the root of many conflicts around the world. Due to lack of understanding of other religions, people create opinions leading to communal hatred and violence. The Interreligious Council in Bosnia and Herzegovina wanted to tackle prejudice and raise awareness of the importance of inter-religious dialogue.
Synopsis:
Y&R’s New Moments in Belgrade has launched “One Book for Peace,” a project that draws parallels between Islam and Christianity to demonstrate how we are more alike than we think. More information about the project can be found at http://onebookforpeace.org/#/
A BOOK TO HELP CHANGE THE WAY WE THINK ABOUT RELIGION — AND EACH OTHER – “ONE BOOK FOR PEACE”
New Book Shows Similarities in Islam and Christianity to Demonstrate How We Are More Alike Than We Think
Despite what might be the opinion of many, there are more things in the world that connect us than separate us — even when it comes to religion. To help the efforts of the Inter-Religious Council of Bosnia and Herzogovina, Y&R’s New Moments in Belgrade created “One Book for Peace,” to show the parallels between the two religions in the hope that it will help bring peace and harmony to the world.
“One Book for Peace“ gathers teachings from the holy books of the Bible and the Quran, comparatively showing how they each express like messages. By showing the similarities between the two, the book brings to life inter-religious dialogue and encourages discussion.
“One Book” represents 10 verses from the Bible and the Quran on 10 topics: God, Peace, Justice, Love, Family and Neighbors, Sanctity of Life, Compassion, Forgiveness, Helping Others and Hope.
The book was currated by journalist Mirnes Kovač, with local theologians Muhamed Fazlović (Islam) and Pavle Mijović (Christianity). “One Book for Peace” is available in print and audio versions, both in English.
Follow the discussion on Twitter @OneBookForPeace, and use #OneBookForPeace to join the dialogue.